TikTok: A New Marketing Channel and Emergence of New Ideas

TikTok: A New Marketing Channel and Emergence of New Ideas

As everyone has a glimpse of the appearance of social media platforms, TikTok is the fastest growing social platform. With more creative leads exist together with the right platforms, TikTok is rapidly becoming a social platform of choice for the young. 

As looking for the marketing and branding side of the TikTok social platform, TikTok could have significant potential, especially for brands that reaching younger audiences through the apps. It would largely be targeting and referring to younger audiences, and many businesses will be looking to advertise on TikTok to remain their marketing power. 

As marketers and advertisers creating lots of opportunities using social platforms, TikTok does the same as well. TikTok is announcing to advertisers that it’s open for business. They introducing and created a new platform called TikTok For Business that will serve as the home for all its current and future marketing solutions for brands. 

Advertising in TikTok become a trend for all brands as this platform is more interactive and engaging among all. With the emerging of the TikTok For Business platform, marketers able to scale up their brand and trigger the increasing number and growth on the graph. On top of that, marketers able to maximize their business ROI by making sure that the right and targeted audience can track the content as well as able to track the performance in real-time. 

To a certain extent, younger generations nowadays are highly cynical about traditional advertising. They tend to excerpt and receive lots of information via social platforms. Younger generations have ceased watching mainstream television news and listen to the radio less than their elders. 

Aside from its clear youth appeal, this new marketing channel provides a growing range of ad options and more engaging rather than other platforms. It is been proven that using TikTok makes marketers and industrial players more creative in producing content. The app is attuned to modern usage trends and caterers to an audience looking for a new and exciting way to connect. 

Here are few examples of companies and organizations that have already gone viral or achieved success on TikTok.

  1. Chipotle
  2. NBA
  3. United Nations IFAD
  4. The Washington Post
  5. Guess
  6. San Diego Zoo
  7. NBC’s Stay Tuned

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