We know that TikTok is a short clip or short video app. It allows users to create short, snappy and catchy videos to be uploaded on the app. In January
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Narrowing digital marketing into 2021
Building a brand is never an easy task, but the beauty of it all is that the digital world gives you options and space to run your ideas. We have learnt many lessons this year and while we begin to plan for the upcoming year, here are some pointers and guidelines to help you!
Content & Digital Marketing
You’ve heard that content is KING but what does that mean for you, and your brand? Are content marketing and digital marketing, two separate entities? Instead of going through the
Importance of digital marketing strategies
Digital marketing strategies are essential to keep your brand focused and successful. However, there is a misconception of digital marketing strategies being complex and unrelatable – this is untrue! Digital
Basics of PPC to build your brand.
Paying per click is a good way to begin creating brand awareness that leads to conversions.
Ads: The path for A/B testing
If you are here, reading about running your ads online, and thinking of the worst-case scenarios about how your ads will turn out, I am here to tell you that
Being S.M.A.R.T. about your advertising budget
Setting the correct goals before launching your ads to grow your brand!
Industries and social media marketing strategies
What are the demographics on Facebook and Instagram? Where should you place your ads? In 2017, Statistica generated a graph showing that the highest industry on social media platforms is
Advertising on different social media platforms.
Each social media platform has different audiences. Which social media platforms are your target audiences on? Check out more!
Behaviour targeting: What and how?
Machine learning algorithms sieve through consumer's habits for more effective advertising.