We know that TikTok is a short clip or short video app. It allows users to create short, snappy and catchy videos to be uploaded on the app.
In January 2020, TikTok was the most downloaded app in the world — this is the reason for brands to be in touch with the app. The world is here in this app! The app’s initial response was that the app is dominated by Gen Z. While that is true, we also need to admit that it is not just the younger generation who are hooked to the app. People of all ages are now psyched over it.
In addition to that, Alessandro Bogliari wrote on Forbes that, “I’ve noticed more business-related content being created by millennials and members of Generation X. They’re sharing ideas about business, marketing and personal finance with other TikTok users.”
It is also important to consider that many brands are targeting the younger generations. The crowd that focuses on these brands needs to rethink their marketing strategies to fit and mould into specific trends and lifestyles of their audiences.
TikTok users spend an average of 52 minutes per day on the app. These same users hardly watch national TV or listen to the radio. They are often on Netflix, Youtube, TikTok, Instagram and Facebook. These are the same people who would receive news via social media and not the newspapers. They are also often big fans of influencers — making it more likely to purchase a product if the influencer they follow is using the brand. TikTok has brought influencer marketing up a notch too.
Here are some take-aways from this article:
- TikTok is new, but it brings additional benefits to brands through digital marketing.
- TikTok’s audiences are teenagers and young adults from Gen-Z.
- TikTok’s feed is made up of short clip videos that are mostly funny and dance-related.
- TikTok is huge on influencer marketing.
Now that you have these basics in your pockets, you should return to your brainstorm sessions with your marketing teams to think of specific ideas to capture the attention of these young hearts. Good luck!