According to Titan Growth, earned media is ‘publicity or exposure gained from methods other than paid advertising.’ A good way to think of earned media is to imagine a car.
Paid media refers to the various marketing channels you are paying for. Most of which includes traditional ads, commercials and pays per click that involves third-party platforms. These platforms target
Human resources are subjective and complex to evaluate, leading to many shortcomings. With technology carved into our daily lives today, have you ever wished for an app to solve all
Understanding the differences between Earned, Owned, and Paid media can help in making more informed digital marketing decisions. Digital marketing is spread across various platforms and channels, making it complex
Startup companies are often in a race against time. They are trying to navigate between the public’s interests, filling up the gaps and needs of society and perfecting their products
Things we know about Clubhouse: It has just launched following the initial format of Instagram. The app is only available on iOS platforms (for now). It is a voice-only social
We just went through a journey of getting to know TikTok, and now we have a new social media app? YES! That is true. It’s been floating around out there
#smallbusinessgrowth Have you been driving across KL city, Selangor or Penang and found striking black signages with the large words ‘BUBBLE GUM WAX’, ‘BUBBLE GUM NAILS’ or ‘BUBBLE GUM LASH’?
ByteDance is TikTok’s parent company, and it has its main headquarters in China. It is also known that the app collects more data than it should. Where does this debate
Digital marketing strategies are essential to keep your brand focused and successful. However, there is a misconception of digital marketing strategies being complex and unrelatable – this is untrue! Digital
