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Magnicos Marketing https://magnicos.com Digital Marketing Services Mon, 31 May 2021 04:19:44 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 商企GPS:线下有专业团队+线上有强大资讯,DWB多屋宝攻克海外房产买家的锦囊妙计! https://magnicos.com/%e5%95%86%e4%bc%81gps%ef%bc%9a%e7%ba%bf%e4%b8%8b%e6%9c%89%e4%b8%93%e4%b8%9a%e5%9b%a2%e9%98%9f%e7%ba%bf%e4%b8%8a%e6%9c%89%e5%bc%ba%e5%a4%a7%e8%b5%84%e8%ae%af%ef%bc%8cdwb%e5%a4%9a%e5%b1%8b%e5%ae%9d/ https://magnicos.com/%e5%95%86%e4%bc%81gps%ef%bc%9a%e7%ba%bf%e4%b8%8b%e6%9c%89%e4%b8%93%e4%b8%9a%e5%9b%a2%e9%98%9f%e7%ba%bf%e4%b8%8a%e6%9c%89%e5%bc%ba%e5%a4%a7%e8%b5%84%e8%ae%af%ef%bc%8cdwb%e5%a4%9a%e5%b1%8b%e5%ae%9d/#respond Mon, 31 May 2021 03:10:56 +0000 https://magnicos.com/?p=23035 买卖房产是人生大事,而社交媒体行销的便利,令掌握物业资讯变得更简单!

DWB多屋宝,是专业处理马来西亚房产的地产家居网络平台,累积了十年的业界经验,瞄准有兴趣投资马来西亚房产的海外客户。他们的业务涵盖了房产项目开发、房产管理及代理,通过线上直播向海外客户讲解及展示,务求令海外客户没有后顾之忧地在马来西亚房产市场获得理想回报。

既然多屋宝的目标客群都是海外客户,那么拥有一个有公信力及资讯满满的社交媒体行销方案就太重要了!多屋宝的脸书专页及官方网站,除了有推介给海外客户的房产资讯以外,还贴心分享了许多在马来西亚生活的必知事项,比如马来西亚的最新经济资讯、移民新闻更新、升学管道选择、医疗服务水平等,甚至还会向海外客户推荐一些马来西亚消遣的好去处呢!

图片取自DWB FB

当然与此同时,为了全方位解决客户的难题及维持客户的信心,多屋宝团队也具备了所有与房产、法律、贷款、签证相关的专家,来给海外客户们即时且正确的答复。这一切,如果没有强大又有公信力的社交媒体行销平台,就寸步难行了!尤其疫情还在肆虐的当下,多屋宝凭借社交媒体行销的便利,已经成功扩大了客户群,每两天就发布一篇的社交媒体帖子也是关注者们必定追踪关注的重要资讯,这也为多屋宝建立了专业可信的企业形象。

在这个当下,在社交媒体上给企业营造专业及可信的形象,已经是每个老板必须给企业办好的事,就像多屋宝一样,先在暂停航空飞行的时刻把网上接触到的海外客户群收集好,等到当局开放航空交通时,就可以开始接待等不及要看房的海外客户,可说是未雨绸缪的最佳示范!

如果您想了解更多关于Magnicos的内容行销服务,请电邮到info@magnicos.com。您也可追踪我们的 Facebook专页《Magnicos Marketing》或 IG专页《magnicosmy》。

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商企GPS——再好的融资项目,也要能有效地传达,EntreVestors深入经营线上社群,凝聚同路人! https://magnicos.com/%e5%95%86%e4%bc%81gps-%e5%86%8d%e5%a5%bd%e7%9a%84%e8%9e%8d%e8%b5%84%e9%a1%b9%e7%9b%ae%ef%bc%8c%e4%b9%9f%e8%a6%81%e8%83%bd%e6%9c%89%e6%95%88%e5%9c%b0%e4%bc%a0%e8%be%be%ef%bc%8centreves/ https://magnicos.com/%e5%95%86%e4%bc%81gps-%e5%86%8d%e5%a5%bd%e7%9a%84%e8%9e%8d%e8%b5%84%e9%a1%b9%e7%9b%ae%ef%bc%8c%e4%b9%9f%e8%a6%81%e8%83%bd%e6%9c%89%e6%95%88%e5%9c%b0%e4%bc%a0%e8%be%be%ef%bc%8centreves/#respond Mon, 31 May 2021 03:02:15 +0000 https://magnicos.com/?p=23031  

企业家、投资者、创业者们,应该都听过EntreVestors企投融资生态圈这个平台的鼎鼎大名,并且都渴望站上这个马来西亚最专业的融资平台。不过,EntreVestors即使具备了投资和运营企业的专业知识,但如果没有对的方式把这些知识分享出去,也是白费了一身好功夫,大家说是吧?

快要庆祝成立4周年的EntreVestors,办过许多叫好叫座的课程,不管是线上还是线下课程,都实实在在地帮助了许多创业者、企业家,也给渴求好项目的投资者打开了一片新天地。而这一切,都是EntreVestors创办人Allan Tan陈澔毅在2017年开设了脸书专页才一步一步走到今天的。

图片取自EntreVestors FB

当时的Allan,已经在中国累积好几年的领投资历,对于企业运营也有一定的心得。怀抱着“发掘有潜力企业”的宗旨,他回到马来西亚和本地媒体合力举办投资教育讲座,主讲股权众筹和私募基金的重要性,但却在这过程中接到越来越多企业家的询问,比如上哪里融资啦、融资计划书怎么写啦、如何策划生意模式啦等等。这个情况让Allan顿然发觉把手上有资金的投资者与急需资金的创业者和企业家连接起来的重要性,因此便架设了EntreVestors企投融资生态圈这个平台,以实践投资和融资最大化的价值。

在新冠疫情还没肆虐以前,EntreVestors所开办的课程都以线下为主,毕竟大家还是比较习惯坐在课室里听导师讲课,与导师面对面学习。只是在疫情发生后,EntreVestors也没有就此停下脚步,除了开办线上课程之外,也善加利用脸书专页功能,和创业者、企业家、投资者交流和沟通,毕竟就算拥有再多企业实战知识,没有借用线上社群的凝聚力来借力使力,又要怎么让大家互惠互利呢?

企业项目和投资人的关系是相辅相成的,没了谁都不能成事,所以把这两方联系起来,就是EntreVestors(企业家+投资者)的宏图大志。有了忠诚坚实的线上社群,这个宏图将更能步步达成!

如果您想了解更多关于Magnicos的内容行销服务,请电邮到info@magnicos.com。您也可追踪我们的 Facebook专页《Magnicos Marketing》或 IG专页《magnicosmy》。

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Difference between affiliate marketing and influencer marketing https://magnicos.com/difference-between-affiliate-marketing-and-influencer-marketing/ https://magnicos.com/difference-between-affiliate-marketing-and-influencer-marketing/#respond Fri, 23 Apr 2021 07:26:47 +0000 https://magnicos.com/?p=23026 Affiliate marketing focuses on partnerships with established companies, publishers or blogs with a goal to grow revenue by offering your brand’s products, sales, offers and discounts. As a brand, you may not need to search for an affiliate because there are affiliate marketing service providers that connect you with reputable sites.

Affiliate marketing uses a few metrics to gauge success, such as:

  1. Average order value

This metric provides information on purchases of each lead, including the products chosen.

  1. Sales volume

Sales volume tracks your brand’s sales numbers to see whether your products (promoted through the affiliate programme) are increasing in sales. 

  1. Site traffic

Site traffic, as its name explains, checks to see if there is an increase in the number of new lead signups. 

In addition to these metrics, there are a number of differences between influencer and affiliate marketing. As mentioned above, affiliate marketing promotes content on an affiliate’s website or platform and will receive a percentage of sales when purchases are made. Influencer marketing, on the other hand, partners with influencers for them to promote your products on their social media pages. Instead of receiving a cut from the sales made, influencers are paid through an agreed fee, payment per post or they are given free products. 

Influencer marketing boosts brand awareness while affiliate marketing generates more leads and sales. Very often, you will find influencers on social media platforms such as Instagram, Facebook and YouTube while affiliate marketing is other companies with a similar niche to your product. 

Influencer marketing gauges their success according to the addition of new followers, increased social media engagement, increased website traffic or according to lead generations. 

These are the major differences between affiliate marketing and influencer marketing! Hopefully, we managed to shed some light on your questions and doubts! 

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Affiliate marketing https://magnicos.com/affiliate-marketing/ https://magnicos.com/affiliate-marketing/#respond Tue, 20 Apr 2021 02:40:54 +0000 https://magnicos.com/?p=23021 Affiliate marketing takes form through three main components:

  1. Seller and product creators
  2. The affiliate of the advertiser
  3. The consumer

Through the three components above, affiliate marketing engages with an affiliate who will earn a commission for marketing the seller’s product. Usually, the affiliate will look for products they prefer, and they market the products. 

In a way, affiliate marketing distributes the product marketing responsibility between the creator and the affiliate. In return, the affiliate receives a percentage of profit. 

The seller and product creators could be an entrepreneur or a large scale brand. Regardless of size, their product could also be almost anything. They could be household products, services, electric appliances, etc. These brands can have their own marketing methods in addition to affiliate marketing. Also, the brand does not need to be actively involved in the affiliate’s marketing. 

The affiliate is also someone who publishes your product through marketing. It can be a company, collective or individual who believes in your brand and products. Affiliates will promote the product and persuade their followers to purchase the brand’s products. When the consumer buys the product, the affiliate will receive a portion of the profit earned. Affiliates generally would have a specific audience to whom they market their products, according to their audience’s interests. Therefore, affiliates will choose products that speak to their audiences, increasing the chances of purchases!

Lastly, the consumer! Consumers may not know that they are one of the main drivers of affiliate marketing. Products are shared with them on social media, blogs, and websites.

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Clubhouse存有安全漏洞? 教你五招降低“开房危机” https://magnicos.com/clubhouse%e5%ad%98%e6%9c%89%e5%ae%89%e5%85%a8%e6%bc%8f%e6%b4%9e%ef%bc%9f-%e6%95%99%e4%bd%a0%e4%ba%94%e6%8b%9b%e9%99%8d%e4%bd%8e%e5%bc%80%e6%88%bf%e5%8d%b1%e6%9c%ba/ https://magnicos.com/clubhouse%e5%ad%98%e6%9c%89%e5%ae%89%e5%85%a8%e6%bc%8f%e6%b4%9e%ef%bc%9f-%e6%95%99%e4%bd%a0%e4%ba%94%e6%8b%9b%e9%99%8d%e4%bd%8e%e5%bc%80%e6%88%bf%e5%8d%b1%e6%9c%ba/#respond Mon, 12 Apr 2021 10:11:00 +0000 https://magnicos.com/?p=22987 最近几个月,人人都在讨论着Clubhouse开房这回事,这种新鲜而新奇的社交模式确实让不少用户开房成瘾。只不过,用户有没有仔细考虑过,Clubhouse是否存在着安全漏洞?

这项社交软件大火后就有消息指,Clubhouse使用中国厂商“声网Agora”的声频技术,让开房聊天的用户大为紧张。虽然事件曝光后,Clubhouse已承诺会更新软体、补上漏洞,但关于Clubhouse数为隐私的争议依然不断。

台湾网站《远见》引述KPMG安侯数位智能风险顾问公司董事总经理谢昀泽的谈话指出,目前Clubhouse的争议焦点,多围绕在背后的技术平台是否为中国公司?资料是否会回传中国?互动过程的语音纪录是否被留存?但他认为,用户更应该注意的,其实是自己在使用平台的同时,是否已经过度暴露了自己的数位足迹。

为何会有这种隐虑?谢昀泽解释,这是因为Clubhouse除了要求用户上传手机联络簿,也会向所有人公开用户追踪的人、追踪用户的人及推荐人等原属于私领域的资讯,再加上,Clubhouse这类以开放式交友为目的的平台,目前没有可隐藏的设定,人际脉络几乎无所遁形,毫无保留地暴露在阳光底下。

为此,KPMG安侯数位智能风险顾问公司创新服务总监林轩宇建议,用户在“入房”前后都必须做好五大安全措施:

  1. 安装APP后,在iOS设定/隐私权/联络人选项中,直接关掉Clubhouse存取联络人的权限。
  2. 追踪人物前,先确认其帐号真伪。尤其是知名人物的帐号,经常难辨真假。
  3. 慎选适当的房间型态,在开放式(Open)的房间中,切勿谈论商业机密与个人隐私。
  4. 退出房间后,随时留意有无诈骗或不当的行销行为。
  5. 若有一天卸载平台服务后,必须要求客服删除全部个人资料。

虽说网络世界虚无缥缈,即使你再谨慎也难免会遇上麻烦,但小心驶得万年船,预先做好防护措施,才能将“开房”带来的伤害减至最低,不是吗?

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Earned media and your brand https://magnicos.com/earned-media-and-your-brand/ https://magnicos.com/earned-media-and-your-brand/#respond Mon, 12 Apr 2021 06:11:40 +0000 https://magnicos.com/?p=23016 According to Titan Growth, earned media is ‘publicity or exposure gained from methods other than paid advertising.’

A good way to think of earned media is to imagine a car. If your goal is to direct fans, customers or audiences to a specific location (in online terms, our media sites), then the car is the medium of transport to arrive at the said destination. Earned media is this car!

Earned media is also known as user-generated content when customers choose to say something about your brand on their social media posts, tweets, reviews, videos and photos that are open to the public. This ‘word-of-mouth’ methodology will not cost you any money, but it will take time to develop. 

Therefore, your role as the brand is to look out, listen and respond to these posts. You can share these posts on your social media accounts to let your audiences know you hear them loud and clear! Using earned media as a promotion upon launching a new product can prove to be very efficient. Brands spread through friendships and connections – leverage on those! 

It also helps when you are creating informative content for your audiences. It encourages audiences to share this content with their peers. Don’t forget to license your content. It will help your brand to gain credibility and additional views with the sharing. This method reaches a broader audience. 

However, there are some disadvantages to earned media. For example, it could potentially bring up negative publicity. Besides that, as mentioned above, earned media takes a lot of time and effort to cultivate and trust. In addition to that, it can be challenging to collect and analysed. 

This highlights the importance of converging content marketing to multiple earned, paid and owned media. How much focus will your brand place on each of these media depends largely on your brand’s audience and preferences. 

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Using owned media for your benefit. https://magnicos.com/using-owned-media-for-your-benefit/ https://magnicos.com/using-owned-media-for-your-benefit/#respond Mon, 05 Apr 2021 06:09:35 +0000 https://magnicos.com/?p=23012 Owned media describes every little marketing bit that goes through channels you already own – this means you have total control. Owned media can include websites, newsletters or any other social media accounts. Amond them, you may not own the platform, but you own an account and the content of your specific account. Normally, owned media is the final destination of your marketing strategy—other platforms channel and push traffic to your owned media. 

Fortunately for the general interest and involvement and social media accounts, it has become relatively easy to drive traffic to your own media channels. The question that arises is then, what can you do to make your visitor buy your product or be part of the community once they have arrived at your site? 

There are several disadvantages to owned media, such as a limited number of audiences and you require some internal maintenance. However, there are more advantages! You have complete control over your channels, it will cost less, and it is published directly on your site. 

If you are looking at a simple website to begin immediately, WordPress, Squarespace and Wix are 3 platforms that give you a headstart! Besides that, don’t neglect or forget about social media; everyone is on social media! Your first few costs will be to pay for a domain, hosting, a designer or developer, themes and plugins with a website. 

The downside of the above is that it may require a longer time to develop the site. Every part of the site is within your control, so every little detail has to be able to sound and look like the voice of your brand. It will also require constant updates or care. What could help with those would be consistent writing and posts. Although it may take some time, you can leverage Search Engine Optimisation (SEO) metrics to kick the pace up a notch. 

If your brand runs on products and e-commerce, your Return of Investment (ROI) would be based on the number of products sold within a specific period. For other types of brands, you may require to lookup software tools that can help you measure your ROI to continue to scale your brand. 

Once again, examples of owned media include your website, content marketing, social media, e-mail marketing and word-of-mouth marketing. 

Don’t hold back. Read into it for the success of your brand and a wide awareness both offline and online! 

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“你开房了吗?” 凭空崛起的Clubhouse魅力何在? https://magnicos.com/%e4%bd%a0%e5%bc%80%e6%88%bf%e4%ba%86%e5%90%97%ef%bc%9f-%e5%87%ad%e7%a9%ba%e5%b4%9b%e8%b5%b7%e7%9a%84clubhouse%e9%ad%85%e5%8a%9b%e4%bd%95%e5%9c%a8%ef%bc%9f/ https://magnicos.com/%e4%bd%a0%e5%bc%80%e6%88%bf%e4%ba%86%e5%90%97%ef%bc%9f-%e5%87%ad%e7%a9%ba%e5%b4%9b%e8%b5%b7%e7%9a%84clubhouse%e9%ad%85%e5%8a%9b%e4%bd%95%e5%9c%a8%ef%bc%9f/#respond Fri, 02 Apr 2021 08:02:00 +0000 https://magnicos.com/?p=22982 “你开房了吗?”这是最近几个月来全球最热门的话题。这里指的“开房”和过往的世俗定义不一样,它可是最夯的语音聊天室Clubhouse用户专属的“暗语”。

这个凭空崛起的全新社交平台不仅在短时间内吸引大批用户,就连特斯拉执行长马斯克、面子书执行长扎克伯格也都争相在Clubhouse“开房”,究竟Clubhouse存在着什么样的平台特性让用户趋之若鹜?

根据Clubhouse的数据,在2020年5月,仅有1,500名用户,但从2020年12月开始,用户人数直线飙涨,来到2021年2月杪,已经突破千万名用户,让人不得不重新审视这个社交平台的魅力。

如果你还不懂什么是Clubhouse,这里先为你科普一下~

这是一个主打邀请制的语音社群,也就是说,你想要加入Clubhouse,首先必须获得邀请代码。每名用户成功加入Clubhouse后就可获得邀请两名朋友、发送邀请码的机会。但也有用户分享,若你是经常参与主持或分享的活跃用户,邀请他人的机会也会随之提高。

目前,Clubhouse现阶段只开放给iOS系统用户,Clubhouse执行长戴维森透露,这主要是因为系统仍在测试中,一旦完成测试,就会全面开放,届时,包括Android用户也可下载相关软件。

Clubhouse的功能

用户走进Clubhouse后,可以随意选择走进自己感兴趣的房间(Room),聆听不同用户讨论的议题和资讯。而房间内一般拥有三种类型的用户,分别为主持人(Moderator)、发言人(Speaker)和观众(Audience)。主持人可以随意让观众变成发言人,甚至把发言人转换成主持人;发言人则可选择发言、静音,并且控制麦克风开关;至于观众只能听不能发言,除非点击【举手】功能,并获得主持人点名邀请发言。

如何“开房”聊天?

Clubhouse一共有三类房间:开房给所有人的公开房间(Open);只有追踪你的人才可以加入的社群房间(Social);以及只有收到邀请才可以加入的私人房间(Closed)。

至于开房的方式则分为两种:第一,直接点击下方绿色按钮【Start a room】,右上角【Add a Topic】就可以设定房间标题。第二,则是点选日历图示并点击【New Event】输入活动名称、时间、日期、主持人群和来宾等等资料,同时也可以透过预告通知追踪者,在什么时间点会有什么活动。

多元化的主题、崭新的用户体验,还有机会可以和KOL近距离接触,这是Clubhouse风靡全球的主要原因。但是,在里头发言真的安全吗?用户该如何在Clubhouse保护自己的数位隐私?下一篇,我们来详细探讨Clubhouse的安保措施!

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Benefitting from paid media https://magnicos.com/benefitting-from-paid-media/ https://magnicos.com/benefitting-from-paid-media/#respond Tue, 30 Mar 2021 02:46:13 +0000 https://magnicos.com/?p=23005 Paid media refers to the various marketing channels you are paying for. Most of which includes traditional ads, commercials and pays per click that involves third-party platforms. These platforms target specific consumer segments.

Paid media can be affordable, depending on the type of channel and the duration of the ad. For example, full-page prints could cost more than social media ads. The frequency and duration of the ad could also make a difference in your total paid media cost. Your team will have to decide if the specific ad may have to run over a weekend or an entire month. In addition to that, the higher the reach and impressions of your ad, the higher the cost may be. 

Besides that, there is the cost of the setup to consider. Your brand can lower the cost of paid media if you have an in house team to create content, design and produce the paid media. It is crucial to take into account the amount of time needed to set up your media platforms. The planning and setup duration may take longer than usual if you are creating an ad out of new material. 

Ads are more effective if you have a landing page, also known as a designated page where visitors are directed after clicking on your ad. These landing pages are created to drive leads through your funnel and may take a very long time to develop. The return of investment from paid media varies on the type of platform used. Therefore, it is beneficial to understand the value each value may bring before deciding.

There are many examples of paid media available:

  1. Display ads.

These are one of the first few ads of online paid media. They became popular as side banners begin to appear on websites. From the side banners, there are now pop-ups, wallpaper ads and video ads. These display ads are rather affordable and are beneficial for remarketing and retargeting. 

  1. Social media advertising

Social media platforms are designed to fuse into the user experience of each individual. The most common type of ads include in-feed ads, promoted posts and search results ads. Many small businesses choose to run ad campaigns in-house but others may find that hiring a marketing agency may be more beneficial due to expertise and time efficiency. 

  1. Search Engine Marketing or SEM

SEM includes listings that appear at the top of your searches. They are a quick and efficient way to place your name at the top of your competition. SEM ads are typically pays-per-click or cost-per-thousand impressions. 

  1. Offline ads

Print ads are one of the oldest methods of paid media. They are more difficult to gauge in terms of effectiveness, but they are still widely used. Some examples of paid ads are newspapers, magazines, billboards, flyers and postcards. Although offline ads can be expensive, they can be one of the most efficient if placed at the right place and at the right time. 

There are other examples of paid media, including word-of-mouth marketing, podcast ads, video ads and radio ads. Each of these components, including the ones listed above, are effective in its own way. Each platform can bring value and conversion. Teams should spend a little more time researching each platform and understanding the brands’ audiences and preferences before planning campaigns and strategies. 

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特朗普下台后,抖音即将在美国迎来春天? https://magnicos.com/%e7%89%b9%e6%9c%97%e6%99%ae%e4%b8%8b%e5%8f%b0%e5%90%8e%ef%bc%8c%e6%8a%96%e9%9f%b3%e5%9c%a8%e7%be%8e%e5%9b%bd%e8%bf%8e%e6%9d%a5%e6%98%a5%e5%a4%a9%ef%bc%9f/ https://magnicos.com/%e7%89%b9%e6%9c%97%e6%99%ae%e4%b8%8b%e5%8f%b0%e5%90%8e%ef%bc%8c%e6%8a%96%e9%9f%b3%e5%9c%a8%e7%be%8e%e5%9b%bd%e8%bf%8e%e6%9d%a5%e6%98%a5%e5%a4%a9%ef%bc%9f/#respond Fri, 26 Mar 2021 10:47:00 +0000 https://magnicos.com/?p=22966 抖音短视频app在全球各地迅速崛起,成为广告商新宠,不过,美国前总统特朗普早前却声称,中国将利用抖音跟踪联邦政府雇员的位置,收集信息以对企业进行勒索或侦察。他同时强调,中国公司开发和拥有的移动应用程式,“威胁了美国国家安全、外交政策和经济”。

为此,特朗普在去年8月颁布行政令,禁止美国人与抖音的母公司字节跳动就抖音进行交易。他甚至在行政令中提到:“这种数据收集存在威胁,会允许中国共产党获取美国的个人和企业专属信息。”

特朗普一声令下,抖音在美国的广告业务立即受到拖累,直至现任总统拜登上台后,这一切才发生柳暗花明的转变,广告业务迅速回升。

美国数家代理公司的高管接受路透社访问时透露,目前企业赞助商已经迅速回到这个短视频分享应用程序预订广告活动,并尝试接触消费者的新方式。而抖音方面则表示,在2020年期间,它在美国开展广告活动的客户增加了500%。

根据白宫发言人莎琪,拜登政府目前正在对特朗普时期的政策措施进行审议,但她同时强调,对于要求出售抖音的计划,拜登政府并没有采取“积极主动的步骤”。该国媒体则报道称,特朗普政府要求将抖音的美国业务出售给其他美国公司的计划已被无限期搁置。

与此同时,拜登政府已要求法院暂停审理有关抖音的诉讼。在这之前,法官下令暂停执行行政当局有关抖音的命令,特朗普政府提出了上诉。

尽管拜登政府无意限制抖音在美国运行,但其在保护隐私和安全方面的政策仍继续受到审视和批评。上个月,抖音就曾因为涉嫌违反欧盟的消费者法律,并且未能保护儿童免受隐藏广告和不当内容的侵害而遭欧洲消费者组织(BEUC)投诉。

相关投诉中列举了几个问题,其中包括服务条款和版权条款模糊,且利益归于抖音。此外,抖音在处理个人数据的做法也同样具有误导性。

无论如何,抖音发言人已针对这项投诉回应称,该公司已联系BEUC,希望能够开会洽谈此事,深入了解他们的担忧。此外,该公司也拟定了一份应用程序内的隐私政策摘要,好让青少年更容易理解该公司对隐私的立场。

如今,抖音无疑是全球市场流量最大的短视频应用程序,但它若不加强改进西方国家最重视的隐私与保护用户条款,恐怕在未来数年,就会因此流失大量广告业务。

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