Logo appearances are crucial for digital marketing. A logo is an identity to your brand. It speaks about who you are and what you do at a glance, within seconds.
Within seconds, you want your audiences to remember you. With an overload of information online, you want your audience to think of your brand when surfing the net to purchase something.
How do you ensure that?
1. Simplicity is key! Create a simple logo that can be easily identified. Remember, less is more!
2. Appropriateness. This includes colours, shapes and size of your logo. Study your brand and select shapes and colours that are suitable for your identity!
3. Adaptability is important. We live in the age of technology where time does not wait. Therefore, your logo should be able to adapt to the changing times.
This means being timeless!