We just went through a journey of getting to know TikTok, and now we have a new social media app? YES! That is true. It’s been floating around out there amongst the iPhone users and their exclusive invites to join Clubhouse. Is it effective? What does Clubhouse do? Let’s find out.
The voice concept
Clubhouse is taking on a brand new angle to social media. Instagram and TikTok are focused on our influencers’ look, but with Clubhouse, everything is voice only. Users are invited to share audio clips instead of visual posts. Users may share stories, talk about ideas or even deepen friendships while meeting new and interesting people — all via voice.
The voice ideas
Thus far, Clubhouse has heard various topics ranging from debates about current issues, talks about comedy shows, politics, or mere day-to-day life conversations. These conversations have brought people to meet new friends from all over the globe.
Founders
Clubhouse is developed by Paul Davison and Rohan Seth.
Value
CNBC reported that the company was valued at approximately $100 million in May 2020.
Connectivity systems
Once you are in the app, users may choose to enter a virtual room. Although your audio is automatically turned on upon entering, the host or creator of the room decides who can speak. If someone is interested in sharing or speaking, they may raise their hands to join in the discussion.
How to be part of Clubhouse
The name ‘Clubhouse’ expresses its premium exclusivity. Users may only join Clubhouse via invites from an existing user. In December 2020, the app reached 600,000 users.
What is unique about Clubhouse?
Social media often pressures individuals to ‘look their best’ on social media but with Clubhouse, the visual is taken away, and there is no such pressure. Your voice is all you need for this app and your ideas too.
According to Clubhouse themselves, “The intonation, inflection and emotion conveyed through voice allow you to pick up on nuance and form uniquely human connections with others. You can still challenge each other and have tough conversations — but with voice there is often an ability to build more empathy. This is what drew us to the medium.”
