Digital Advertising Subsidies and Support

Digital Advertising Subsidies and Support

Are you a brand owner or an app, trying to spread a specific message about your service or product to the e-community? If you are, you are a potential advertiser!

Are you here in this article to figure out how to begin advertising online via social media or google? HERE is where you should be! Thank you for visiting us! Let’s take a look!

We understand the nuances and how they can become confusing for new advertisers. We are now facing the last few months of the year – a year where the internet has become essential in our lives. It is a leverage for any brand to hold on to. With everyone scrolling and purchasing online, advertising online is also inevitable today.

One other interesting to note: As a new advertiser, you may claim subsidies and ad credits from specific platforms (with terms and conditions that apply, of course).

Google is offering RM 150 worth of promotional credits for new signups via Google Ads. Here are the terms and conditions: You must use the credit within 14 days of creating your Google Ads account.

Google is also trying their best to show support in times of the global Covid-19 pandemic because they believe that ‘small and medium-sized businesses are the backbone of our communities’. Therefore they are giving out Ad Credits for Small and Medium-sized Businesses. If you are a small or medium-sized business and have spent ten out of twelve months of 2019 (including January and February 2020), you are eligible for Google Ad credits!

YouTube has a similar format for ad credits! For YouTube advertisers, spend $50 to receive $100 free credit. A positive encouragement from YouTube to video advertisers. According to YouTube, small and medium-sized businesses advertisers on YouTube has doubled over the last 2 years.

Facebook gives out free credits to first-time advertisers too! Signup with Facebook to receive the free ad credit. Later on, you may also receive periodic promotions through facebookmail.com.

TikTok ad subsidies or free credits come and go on a seasonal basis. Keep up with their promotions by signing up with TikTok.

TikTok and Facebook have launched their version of ad credits support for the communities online, in support of the global pandemic. However, as of 30 September 2020, they are not yet made available for Malaysian advertisers.

Don’t forget to take advantage of these subsidies around you!

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