Owned media describes every little marketing bit that goes through channels you already own – this means you have total control. Owned media can include websites, newsletters or any other
Paid media refers to the various marketing channels you are paying for. Most of which includes traditional ads, commercials and pays per click that involves third-party platforms. These platforms target
Human resources are subjective and complex to evaluate, leading to many shortcomings. With technology carved into our daily lives today, have you ever wished for an app to solve all
Understanding the differences between Earned, Owned, and Paid media can help in making more informed digital marketing decisions. Digital marketing is spread across various platforms and channels, making it complex