Earned media and your brand

Earned media and your brand

According to Titan Growth, earned media is ‘publicity or exposure gained from methods other than paid advertising.’ A good way to think of earned media is to imagine a car.

Benefitting from paid media

Benefitting from paid media

Paid media refers to the various marketing channels you are paying for. Most of which includes traditional ads, commercials and pays per click that involves third-party platforms. These platforms target